Strategy · August 2026
I published for ten years. Here's what I got wrong.
Publishing isn't distribution — the lesson from a decade of writing that only ever earned a search ranking, and the four kinds of attention every charity should know.
Read it → The manifesto · July 2026Charities do extraordinary work. Why don't we hear about it?
The perception gap that keeps community charities underfunded — and why telling the story is a funding strategy, not a luxury.
Read it → Strategy · July 2026Own the audience, rent the reach.
Why an email and SMS list your charity owns beats platform reach — and how campaigns can fund audience growth instead of draining it.
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